![]() Under the arrangement, Discovery would be in charge of handling advertising sales and distribution for the new service, while Hasbro would be involved in acquiring and producing programming. On April 30, 2009, toy manufacturer and multimedia company Hasbro announced that it would be forming a joint venture with Discovery Communications to relaunch Discovery Kids as a new family-oriented television channel, paying $300 million for 50% ownership of the network. As The Hub/Hub Network (2010–2014)įinal Hub Network logo used until OctoProgramming and development NBC would replace the Discovery Kids block with Qubo in September 2006. Since the launch of the NBC block, Discovery Kids had grown its cable carriage to over 43 million homes. ![]() In March 2006, Discovery declined to renew its contract with NBC for its Saturday morning block, citing a desire to focus exclusively on the Discovery Kids cable channel. With the launch of the new block, Discovery Kids also branched out into animated programming with the premieres of Kenny the Shark and Tutenstein. Federal Communications Commission's (FCC) educational programming guidelines, including new original series (such as the reality television series Endurance), existing Discovery Kids programming, along with children's spin-offs of programs from sister networks, such as Animal Planet and Discovery Channel. ![]() The block, which replaced a teen-oriented block consisting only of sitcoms, featured programming that met the U.S. In December 2001, Discovery Kids announced a partnership with NBC, in which it would produce a new Saturday morning block for the network known as Discovery Kids on NBC, beginning in September 2002. In September 2001, a Canadian version of Discovery Kids was launched in partnership with Corus Entertainment. By late 2001, the channel was carried in at least 15 million homes. įrom 1996 to 2000, Discovery Kids was carried by only a select few cable television providers. Marjorie Kaplan, the network's senior vice president, explained that the creation of Discovery Kids was influenced primarily by kids, who were watching its parent network's programming together with their parents. Upon its launch, the network primarily offered adventure, nature, and science-themed programs aimed towards a children's audience between ages 6 and 11. In 2014, Loesch stepped down, and the network was rebranded as Discovery Family at this time, Discovery began programming the channel's primetime schedule with family-oriented factual programming (including Discovery library programs), while leaving Hasbro responsible for programming its daytime schedule as a minority partner.ĭiscovery Communications launched Discovery Kids Channel on October 7, 1996, as part of a suite of four new digital cable channels that included Discovery Travel & Living, Discovery Civilization, and Science Channel. Some of its original programming would include adaptations of Hasbro-owned properties, such as Family Game Night and My Little Pony: Friendship is Magic. ![]() The relaunch pivoted the channel towards a general entertainment format, with dayparts targeting preschool, youth, and family audiences respectively. In 2010, Discovery Kids was relaunched as The Hub (later Hub Network) as part of a joint venture with Hasbro led by veteran executive Margaret Loesch. The channel was originally launched by Discovery Communications on Octoas Discovery Kids, a spin-off of Discovery Channel which primarily featured science and nature-themed programming aimed towards a youth audience. Discovery, which owns 60%, and the Hasbro Entertainment subsidiary of Hasbro, which owns the remaining 40%. Discovery Family is an American cable television channel co-owned by Warner Bros.
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